Five Lessons For Thriving In Times Of Crisis

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Yuriy is responsible for executing Avenga’s vision and global strategy, expansion to new markets, change management and integration.


Few moments in world history are so significant that most people can tell you decades later where they were and what they were doing when they first heard the news. The assassination of John F. Kennedy is such a pivotal event. The fall of the Berlin Wall and 9/11 are other examples.

This year, we had a turning point of similar significance: When Russia started its appalling attack on Ukraine in the early hours of February 24, we all woke up in a different world. Many, like me, literally, because I was awakened by blaring sirens warning us to seek shelter from rockets launched to hit targets all over my home country.

Avenga, the company I lead as CEO, has partly Ukrainian roots. Our 11 Ukrainian offices host 1,300 employees that provide IT services to dozens of clients in the U.S.

To ensure that we could keep our employees safe and simultaneously deliver on our promises to our clients, we developed a Service Endurance Plan as early as autumn 2021. Looking back, it worked.

Let me share five lessons I learned.

https://www.forbes.com/sites/forbestechcouncil/2022/12/30/five-lessons-for-thriving-in-times-of-crisis/?sh=758ba5481bcb

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Yuriy Adamchuk: Forbes Councils Member

Yuriy is responsible for executing Avenga’s vision and global strategy, expansion to new markets, change management and integration.


Few moments in world history are so significant that most people can tell you decades later where they were and what they were doing when they first heard the news. The assassination of John F. Kennedy is such a pivotal event. The fall of the Berlin Wall and 9/11 are other examples.

This year, we had a turning point of similar significance: When Russia started its appalling attack on Ukraine in the early hours of February 24, we all woke up in a different world. Many, like me, literally, because I was awakened by blaring sirens warning us to seek shelter from rockets launched to hit targets all over my home country.

Avenga, the company I lead as CEO, has partly Ukrainian roots. Our 11 Ukrainian offices host 1,300 employees that provide IT services to dozens of clients in the U.S.

To ensure that we could keep our employees safe and simultaneously deliver on our promises to our clients, we developed a Service Endurance Plan as early as autumn 2021. Looking back, it worked.

Let me share five lessons I learned.

https://www.forbes.com/sites/forbestechcouncil/2022/12/30/five-lessons-for-thriving-in-times-of-crisis/?sh=758ba5481bcb